Malika Verma is a brand strategist and vocal craft advocate whose work is centered on shaping future narratives within craft and design.

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With an interest in democratic access, she translates the nuances of handmade industries into thoughtful and impactful brands across design, craft, and culture. She is the founder of Border&Fall, a pioneering agency dedicated to shifting perceptions of the handmade.

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Malika has been a key stakeholder in Raw Mango since 2016, guiding its growth through communication, product development, retail expansion, and strategic advisory. She continues to lead its international and special projects.

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Her work in craft advocacy includes building digitally scalable platforms of change such as The Sari Series: An Anthology of Drape, a critically acclaimed digital documentation of India’s regional sari drapes, shortlisted for the Beazley Designs of the Year (2020).

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She also developed Śilpa: Catalogues on Craft, a series of digital craft catalogues for creative practitioners and businesses.

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Malika serves on the advisory boards of the Kalhath Institute (Lucknow) and League of Artisans, and was on the Advisory Council for MoMA’s 2019 exhibition "Items: Is Fashion Modern?". She is a jury member for the ADxJSW Prize for Contemporary Craftsmanship (2019–2023) and a Contributing Editor for Architectural Digest India. Her writing has appeared in Designing Motherhood (MIT Press, 2021), Vogue, Mint, Harper's Bazaar India, and ELLE. She has also spoken on the power of “Handmade in India” as a guest lecturer at academic institutions. She is based between New York City and India.

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