Obscured by distance and fed largely by what filters through Bollywood, it appears the more recent wave of design thinking emerging from India is likely going unnoticed by its own who live on foreign shores.
Industry News, Opinion & Insight
Himanshu Verma is known in a few ways: as the 'Saree Man', Ghenda Phool, or one who ends emails with the salutation, 'Jai Sari!'.
Over the years, Sabyasachi Mukherjee has wielded influence over the way Indian women dress, or aspire to. In this interview he shares why the sari is a symbol of national dress in India in support of our sari project.
In four short years designer Anavila Misra of Anavila has helped shift perceptions of the sari. Her linen saris are instantly recognizable and coveted equally among women of India's Craft Council and young creatives.
While communicating the intended global audience for our project The Sari: A How-To Drape Film Series, a few North American well wishers asked: “are you planning to address cultural appropriation?”
Anita Lal, founder of Good Earth - a contributor to, and custodian of Indian aesthetics - shares her insights on how the sari came to be. Its plausible origins date back 5000 years and span vast territory.
We conducted a survey to better understand social and cultural perceptions towards the sari today. Participants included Indian men and women from a cross-section of socioeconomic backgrounds across urban cities.
